To: Terry Rubenfeld
Re: CTR Business Advisors


I want to take a moment to express my sincere gratitude for the support and effort you have provided to me personally and of course for helping me build and ultimately sell my company.

When we first started working together, I immediately felt that you cared about my company and were extremely interested in all aspects of the business. I felt that you took ownership of each situation and area and helped me streamline, fine tune and reposition my offerings, which made us more profitable and efficient.

Having CTR as a resource is like having a COO on staff with well thought out advice. You helped focus our business to build a strong and sustainable foundation. By looking at our costs, expenses and profit margins, we adjusted our prices and changed our program to create a better and more profitable business.

Terry, you have consistently provided excellent advice and have looked at each challenge intelligently and helped me make the correct decisions needed to grow the business properly.

Your thoughts on sourcing, financing and staffing are invaluable and your suggestions to improve each area was critical in guiding my decisions. Your experience with retail is another asset that has been very useful to me.

On a personal note, your advice on proper tax planning and working with me throughout the year to gauge my tax exposure resulted in a maximized return. I am truly thankful to have the opportunity to work with you and I am happy to recommend you and your services to any potential new customers. I can say with 100% certainty that I would never have reached the results and success that I have achieved without your guidance, involvement and experience. Terry, thank you again for your time, advice and friendship.

All the Best,
John J Murphy
It’s Exciting LLC